Since 2020, the Food Standards Agency has also been running a biannual online survey called Food and You 2 with respondents from England, Wales and Northern Ireland. YouGov, which has been running a biannual tracker since 2019, has found the number of vegans in Britain (England, Scotland and Wales) to be between 2-3%. There are a few estimates for the number of vegans in the United Kingdom and its regions.
In 2020, Vegconomist reported that the vegan "leather" market is set to be worth nearly $90 billion (US) by 2025. Source: Innova Market Insights, The Future of Plant-based September 2020. SourceĪverage annual growth in global food and beverage launches with vegan and plant-based claims grew 21% and 58% between 2015-2019, respectively. The Good Food Institute report that the alternative protein industry raised $3.1 billion (US) in investments in 2020 - three times more than in any single year in the industry's history. Google searches for “vegan food near me” experienced a more than 5000% increase in 2021. In 2021, the UK was the leading source of searches about veganism according to Google Trends, followed by Germany and Austria. In a 2021 global survey by NSF, 88% of food industry practitioners said that they expect demand for plant-based products to increase. 74% said they thought consumers choose plant-based for a healthier lifestyle and 60% believed it’s to be more environmentally friendly. Sources:, Ī global survey conducted in 2021 by Rakuten found that 81% of consumers had tried plant-based milk, 48% had tried other dairy alternatives, 44% had tried vegan meat alternatives and 25% had tried a vegan egg replacement. The sign-ups for the Veganuary campaign - where people eat vegan for the month of January - hit record highs in 2022, with over 629,000 people signing up from 228 countries and territories.
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